HOW TO CONTACT US
Address: 44 Foods Limited, Atlantic House, Oxleasow Road, Redditch, England, B98 0RE
Current version: August 2021
WHAT PERSONAL DATA DO WE COLLECT?
User Account Data
When you set up an account with us on our website, we collect your user ID, password, name, address and contact details.
When you purchase our products we collect your name, address, contact details, payment confirmation and information on the product purchased. Card payment data is only collected by our external payment providers (please see the section “WHO WILL HAVE ACCESS TO YOUR PERSONAL DATA” for more information).
When you register to receive our newsletter, participate in a competition or prize draw entry, or when we send you information on products and services that are similar to those purchased from us, we process your name and contact details. You can unsubscribe at any time by contacting us using the details in the section “How to Contact Us” or clicking the “unsubscribe” link in the emails that you receive.
When you contact us for general enquiries we collect your name, contact details and information regarding your query.
WHY DO WE PROCESS YOUR PERSONAL DATA?
We use your personal data for the following purposes listed in this section. We are allowed to do so on certain legal bases (please see section “HOW IS PROCESSING YOUR DATA LAWFUL” for further detail).
|Personal Data processed||Purpose||Legal Basis|
|User Account Data||· Provide you with an account on our website which facilitates your purchase of our products and services and allows you will to conveniently access your purchase history· Use the data for audience targeting as part of our digital marketing or to notify you of the outcome of a competition or prize draw entry. To send you email notifications when you place a product in your basket and you abandon your browsing before completing your checkout.||Contract,Legitimate Interest|
|Purchase Data||· Complete a purchase that you have requested. Note that if you do not provide us with this data, we will not be able to complete your purchase· Provide you with updates and information about products and services you have purchased from us· Use the data for audience targeting as part of our digital marketing||Contract,Legitimate Interest,Legal obligation|
|Marketing Data||· To send you information about our products and services||Consent,Legitimate Interests|
|General Enquiries||· Respond to your request for information about our products and services||Legitimate Interest|
Furthermore, we will process your personal data for the following purposes:
- Comply with any procedures, laws and regulations which apply to us; and
- Establish, exercise or defend our legal rights where it is necessary for our legitimate interests or the legitimate interests of others.
HOW IS PROCESSING YOUR PERSONAL DATA LAWFUL?
We are allowed to process your personal data based on the following legal bases for the purposes explained in the previous section “WHY DO WE PROCESS YOUR PERSONAL DATA”:
- Legitimate Interests – We are permitted to process your personal data if it is based on our ‘legitimate interests’ i.e. we have good, sensible, practical reasons for processing your personal data which is in our interests. To do so, we have considered the impact on your interests and rights, and have placed appropriate safeguards to ensure that the intrusion on your privacy is reduced as much as possible. The table in the previous section “WHY DO WE PROCESS YOUR PERSONAL DATA” explains the personal data processed on this basis.
You can object to processing that we carry out on the grounds of legitimate interests. See the section “YOUR RIGHTS” to find out how.
- Contract – It is necessary for our performance of the contract you have agreed to enter with us. If you do not provide your personal data to us, we will not be able to carry out our obligations under the terms of your contract.
- Legal obligation – We are subject to legal obligations to process your personal data for the purposes of complying with applicable regulatory rules (e.g. product recall related regulations) and to make mandatory disclosures to government bodies and law enforcement agencies.
- Consent – Sometimes we want to use your personal data in a way that is entirely optional for you, such as when you sign up to our newsletter. On these occasions, we will ask for your consent to use your information. You can withdraw this consent at any time by following the instructions in the marketing communication (e.g. clicking “unsubscribe” in the marketing email) or reaching out to us using the information in the section “How to Contact Us”.
HOW LONG DO WE KEEP YOUR PERSONAL DATA FOR?
The following categories of personal data will be kept for the following periods.
|Data we process||How long this will be held for|
|User Account||5 years from the last confirmed transaction date or contact we have with you|
|Purchase Data||Seven years|
|Marketing Data||Until you tell us that you no longer wish to receive marketing material.|
|General Enquiries||One month after the enquiry has been resolved|
WHO WILL HAVE ACCESS TO YOUR PERSONAL DATA?
We use external providers that act as our processors who provide typical services required by all organisations such as website development, data storage, email service providers and IT hosting. These providers process your personaldata as part of the services they offer to us. We take steps to ensure that our service providers process your data in accordance with the Data Protection Laws, only use it in accordance with our contract with them and keep it secure. If you would like more information about our processors, please contact us using the details at the section “How to contact us”.
We also use external providers that act as separate controllers of your personal data:
- In order to complete your purchases of our products and services, we share your Purchase Data with the payment service provider you choose to complete your purchase with.
- For our digital marketing purposes, we share your Purchase Data and User Account Data with social media platforms. Please refer to their respective privacy policies for more information on how they process your personal data.
We strive to implement appropriate technical and organisational measures in order to protect your personal data against accidental or unlawful destruction, accidental loss or alteration, unauthorised disclosure or access and any other unlawful forms of processing. We aim to ensure that the level of security and the measures adopted to protect your personal data are appropriate for the risks presented by the nature and use of your personal data. We follow recognised industry practices for protecting our IT environment and physical facilities.
As a data subject, you have the following legal rights under the Data Protection Laws in relation to your personal data. You can exercise these rights free of charge, by contacting us (please see section “How to contact us”). We will respond to any rights that you exercise within a month of receiving the request unless the request is particularly complex, in which case we will respond within three months.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Please be aware that there are exceptions and exemptions that apply to some of these rights, which we will apply in accordance with the Data Protection Laws.
|YOUR DATA PROTECTION RIGHTS||WHAT DOES THIS MEAN?|
|2. Right to rectification||You are entitled to have your information corrected if it is inaccurate or incomplete.|
|3. Rights to ask us to stop contact you with direct marketing||You can ask us to stop contacting you for direct marketing purposes.|
|4. Rights in relation to automated decision making||These rights are not applicable as we do not carry out any automated decision making.|
|6. Right to restrict processing||You have rights to ‘block’ or suppress further use of your information. When processing is restricted we can still store your information, but may not use it further. You may request that we stop processing your personal data temporarily if:· You do not think your data is accurate. We will start processing again once we have checked whether or not the data is accurate;· The processing is unlawful but you do not want to erase your data;· We no longer need the personal data for our processing, but you need the data to establish, exercise or defend legal claims; or· You have objected to the processing because you believe that your interests should override our legitimate interests.|
|7. Right to data portability||You have rights in certain circumstances to obtain and reuse your personal data for your own purposes across different services.|
|8. Right to object to processing||You have the right to object to certain types of processing, including processing based on our legitimate interests and processing for direct marketing.|
|9. Right to withdraw consent||If you have given your consent to anything we do with your personal data, you have the right to withdraw your consent at any time (for example, by clicking “unsubscribe” at the bottom of the email newsletter).|
What if your rights are breached?
You may be entitled to compensation for damage caused by contravention of the Data Protection Laws.
Complaints to the regulator