Seasons make all the difference
Can you tell the time of year by walking down a supermarket’s food aisle? Probably not. But 44 Foods does things differently.
If you go food shopping at any of the main grocery stores even occasionally, you’ll have no trouble conjuring up a mental picture of the fruit and veg shelves in pretty much the right order. Oranges, lemons, bananas on the right; raspberries, blueberries and peaches on the left. Whether it’s January or July, they’re more or less exactly the same – with a few extra nuts on hand for Christmas.
Of course, there are merits to being able to get a mushroom in March or an apple in April. There are certainly a lot of products available all year round. But if we look at what we’re placing in our trolleys, does this really translate to more choice, or are we stuck in a rut? The lack of variation across the seasons could have us reaching for the same items week in, week out.
We wanted 44 Foods to be different. Our way of shopping takes the experience of a farm shop and puts it online – so you can see what’s available at its best. And we work hard to make sure there are fresh, great-tasting surprises with your staples every week.
Food shouldn’t be the same all year round. In December, apples and pears are full of flavour and go really well with a festive stilton, or in a mincemeat tart. If we have these seasonal treats on our doorstep, why do we need to fly refrigerated berries halfway round the world?
Changing the food we eat along with the seasons helps us to find food at its freshest, healthiest and most flavourful. It also gives us different memories, connected to particular times and places, and certain ingredients or pairings that you’d never come across in the supermarket aisles.
Are you doubtful that our British climate can come up with the goods all year round? Here’s a month-by-month menu from nature’s larder to prove how seasonal variety is the spice of life.
Asparagus, salmon and jersey royal new potatoes
Strawberry and elderflower fool
Chestnut loaf with ratatouille
Enjoying the best of what the seasons have to offer requires a little knowledge. Our producers are passionate about the food they grow and raise, and happy to help you with something that’s a little bit out of the ordinary. Visit our seasonal fayre page to browse the best of what’s in season right now.